SEO friendly content is a type of content that shows up when users make a query with keywords that you have targeted in your content. Several companies are selling the same kind of products and services, and therefore, it becomes hard to ensure that you show up when users make any queries related to your offerings.
The art that ensures people will find you even if they do not use the URL is known as SEO. Whether you are generating web content or blog posts, you have to optimize keywords in a way that if a user makes a query using those keywords, they quickly find you.
The competition is fierce. If you want to get traffic to your website, it must rank in the top results of search engines. People will not bother to go to the second page. Writing an SEO friendly article can be tough, but it does not need to be impossible at all. Here is how you can generate SEO friendly content.
The right keyword choice paves the way for organic traffic. Note that keywords are not just for SEO techniques. They need to be optimized in your content because they help your audience get the answer.
Start with picking a primary keyword. Most of the time, you integrate as many keywords as possible in an article, but it blurs the focus. You should choose the primary keyword and then dig deeper to find keywords around the primary one.
In tools like Google Keyword Planner or SEMRush, you will find some keywords with high volume and low volume. Along with them, you will find the level of competition on a particular key phrase: high, medium and low.
A rule of thumb says that you should choose those with low competition as it increases your chances of being shown up in top results quickly. However, pick those that have high volume. You can also target keywords with medium and high competition, but they will take longer to have your site in top results.
A far as it is about additional or secondary keywords, they must be around the primary keyword. For instance, if you have targeted online loans Ireland, the secondary keyword can be 24 hours loans Ireland, doorstep loans Ireland, and Urgent loans Ireland.
Just targeting keywords is not enough to create SEO friendly content. Search intent is a must. Google prefers that content that offers what users are looking for. In fact, the latest content guideline suggests every word matters a lot to get a higher rank.
Google algorithm wants you to create relevant content that answers the requests of users. The search intent can be categorized into the following categories.
When you are creating informational content, you can target what, how, best, guide words. For instance:
When you are creating commercial content, you will have to target keywords like review, comparison, cheapest, best quality, and so forth.
Do not forget to dive into “People Also Ask”. This shows users’ intent. For instance, if you target small loans in Ireland, people also ask may suggest you the following questions:
If you target “people also ask, you will likely get a higher rank provided your content provides users with the right information.
Titles have a significant impact on achieving your SEO purpose. When users make a query using the keyword, they do not open all ten links appearing on the search page. They click the link that has a catchy title.
Catchy titles can make your users curious about your blog posts. However, you will have to use SEO techniques to optimize your title. For instance, use target keywords in your title. This will also help Google crawlers what it is about.
Try to keep your title under 60 characters because Google shows the first 60 characters of the title. If your title is completely visible, users will likely have more idea of what the blog is about, and Google prefers such an article.
If you are not sure about the engagement of your titles, you should check tools that will give you a score based on grammar, readability, and length of your title. The higher the score, the catchier it is.
No matter how catchy the title you have created, it will yield no output if the Meta description is not correct. It must be of between 150 and 160 characters and describe precisely what the blog is about.
Users read the Meta description to decide if they should click the link, and before they search, crawlers will pay attention to it to determine if that should be given a high rank.
The Meta description should consist of the keyword too. If you create the write title and description, you will more likely get rank on the top page of search results.
Users will not spend a minute to read your blog if it is just plain text with long paragraphs and no headings. Search engines also decide the rank of content based on the structure. It makes it user-friendly. A good piece of content is one that has:
Writing SEO friendly content does not need to be complicated. As long as you create the right Meta title and Meta description and understand the user intent, you can get your content in the top results of search engines.