Instagram has recently become very popular. The number of Instagram followers has been increasing rapidly. According to a survey, more than 90% of users follow at least one business, and you will be surprised to know that B2B decision-makers also use this platform.
In times gone by, Instagram used to be used only to upload your pictures, just for your personal use, but now businesses have begun to use this platform to generate a good amount of revenue.
The majority of people active on Instagram are between the age group of 18 and 34. It amounts to over 60%, followed by people between 35 and 54 and then 13 and 17. It has brought a great opportunity for businesses to market their products and services.
This blog discusses how you can advertise your offerings on Instagram, but you will have to identify your target audience before that. There are many people present on this platform, but not all of them be your customer. You should create a buyer persona and target users by creating a marketing campaign.
You may think to do it with your personal account, but you should create a business account because it offers additional features that the former cannot. The features you can get access to include Instagram shopping, Instagram ads, and Instagram insights.
You will also get a call-to-action tab on your profile. You must know the purpose of using your Instagram account. Otherwise, it will take you nowhere.
Ask yourself whether you want to create an online presence, increase brand awareness, generate new leads, or sell products from the app. Based on your purpose, you will be able to make a strategy.
Write a bio in 150 characters to tell your audience what your business is all about and why they should buy your products. Do not forget to add a link to your website. Your username must be up to 30 characters.
Apart from the call-to-action tab, you also need to tell them where they can find you. Do not forget to pay attention to your profile photo. For your Instagram account, the profile picture will act as a logo.
It will help you build credibility because the visitors will be able to see at a glance who you are. Make sure that the profile photo is 110 by 110 pixels.
If you want users to hit the call-to-action button, you will have to provide them with amazing content. You do not need to have photography and videography skills like professionals, but you will have to ensure that the images and videos are clear and eye-catching.
Further, you need to ensure that the content you are posting on your account is compelling enough. You will have to do some research to figure out what your audience wants to see and what makes them captivating. Create images and videos that can create an engaging story.
Just because Instagram emphasises the visual content, it does not mean that you will ignore captions.
The length of the captions for organic posts should be between 138 and 150 characters and 125 characters for Instagram ads. Make sure that the captions are relevant and informative.
Hashtags can improve your visibility. However, it works when you use relevant hashtags. You do not need to overcrowd them.
Some Instagram users feed their posts with as many hashtags as 30, 40 or 50. Do not do that. Instead, you should use five to seven hashtags. Make sure that they are relevant and specific to your niche.
Stories can be a great way of Instagram marketing. More than 60% of businesses use stories to attract their target audience.
They can help you achieve your goal if they sound more natural and real. They provide you with an opportunity to connect with your followers.
It is a great way to connect with your users. You can offer a behind-the-scenes look at any events, host a workshop, interview, or talk to a client or customer.
If you have something new and impressive to tell your audience, you can use this Live option.
You all know that you need to feed your users with engaging posts, but make sure you do it consistently. Once users start interacting with your feeds, they will naturally wait for newer feeds.
Do not make them wait too long. Set a schedule and stick to it, so your users know when you will upload a fresh and new post.
It is a good sign if a user comments on your post. It means they are paying attention to them and interacting very well.
A rule of thumb says that you should respond back to them when they do it. It will help you build a community and encourage positive word of mouth, which is the best marketing method to attract new customers.
Try to experiment with Instagram ads. You can use various ad formats to tell about your brand. These formats include but not limited to image, video, and carousel ads.
This is a great way to let people know about your brand. This will give them a link that can allow them to know deeper about your business.
Paid campaigning can quickly boost your visibility and traffic. If you are a novice and do not have a budget to invest in it, you can apply for cash loan in 1 hour in Ireland.
Instagram marketing is a great way to attract new customers. If you want to derive the maximum benefits from your Instagram account, you should follow the tips mentioned above. This can take your business one step ahead.